Official data shows the annual economic impact of the equine industry involves some $300 billion dollars and 1.6 million full-time jobs in the United States. The animal health and feeding expert, Franklin Ortega, who is a specialist in this field for over 30 years shares his insights on current and future growth in an interview.
The equine industry pays a total of $1.9 billion in taxes to federal, state, and local governments in the U.S. Can you please provide us with a future analysis for the market?
After 30 years of working in the Animal Health Industry, I can ensure that the industry is growing so fast. The current estimated number of horses in the U.S, according to a recent study commissioned by the American Horse Council Foundation is 9.2 million, this includes both recreational and commercial horses. Out of the grand total 3.91M are used for recreational purposes, 2.72M for showing, 1.75M for other activities including farm work, rodeo, polo, police work, etc., and 840K are used for racing.
The horse industry impacts the American economy in greater measure than motion picture services, railroad transportation, furniture and fixture manufacturing, and cigarettes. What can you explain about job offers in this market?
I have attended countless events, fairs, congresses in South, Central, and North America, Europe, and Asia. I have been in contact with many companies, farms, feed mills, veterinary laboratories in South, Central America, and the Caribbean, and the USA. I can say for sure the industry is hiring more now than ever. The industry employs more than 1.6 million people directly. 450 thousand of these positions are full-time equivalent jobs, the rest are part-time and seasonal. The total impact on GDP is $101.5B and Goods and Services Sold per Year: $38.8B.
Working on traders of animal health, raw materials, and Feed additives for animal nutrition, what can you say about the forecast period for the horse food market?
As a founder of JAF INTERNATIONAL TRADING, a company that services Central, South, North American, and Caribbean markets with feed additives, active pharmaceutical ingredients, and farms equipment I am now seeing the market looking more closely at the food aspects. The Global Horse Food market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2027. In 2021, the market was growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.
Today, the Equine Supplement Products industry is making extremely large strides, having tough competition. What can you say about the U.S market is now opening more space to international companies?
I worked for many years with companies that trade raw materials and additives for animal nutrition and health. After the pandemic, the U.S equine market is now reorganizing demands and looking for other countries’ experiences to keep growing and maintaining the U.S leadership on the global market. At JAF INTERNATIONAL TRADING, for example, we are importing from Colombia – EQUIGRAS, which is a supplement for horses that offers Omega 3 and Omega 6. It is a unique product made with natural ingredients. So the market is now more open to international solutions in the field.